AP - Five Hollywood studios have agreed to help pay for an expanded rollout of digital technology in movie theaters, a precursor to more 3-D screens.Digital Cinema Implementation Partners, a consortium of major theater chains, is set to announce the deal Wednesday. The amount that the studios will contribute has yet to be revealed.
The studios include The Walt Disney Co., Viacom Inc.’s Paramount Pictures, News Corp.’s Twentieth Century Fox, General Electric Co.’s Universal Pictures, and Lions Gate Entertainment Corp.
Box office figures have shown that theaters with 3-D showings draw around three times the revenue of 2-D versions.
More than 20 3-D movies are set to hit the big screen through 2010.
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