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Google (Nasdaq: GOOG) and Yahoo (Nasdaq: YHOO) are so well established in my daily Internet search routine that I wasn't expecting to find anything new with a beta engine from a start-up search company. But ubExact had more than one pleasant surprise in how it lets users search.

ubExact launched its beta on Sept. 2 after spending much of its first year designing the search platform and loading a database of information and vendor links keyed to Metro Service Areas around the nation. That process will continue for some time until the end of phase one.

ubExact has a fairly novel concept behind it. It's a direct navigation, action-based search engine created to tackle search frustrations, according to Wilhelmina Stephenson, CEO of ubExact. The company's goal is to offer fast and easy searches that maximize the relevance of hits listed in search results.

"We designed our search engine around the user. So there is no need to tell users how to use it. It lets them select their own preferences. To do this, designers needed to organize searching into a vertical order and bridge them together. ubExact can thus be scalable as new topics develop," Stephenson told TechNewsWorld.

The company created a platform that could bring increased branding opportunities to advertisers through localized and targeted audiences. ubExact also protects user privacy and encourages user-contributed content. This adds a social networking community feature not done in traditional search methods. Read more...