US Stocks Rise; GE, Consumer-Sentiment Data Help

(Updated with company information, beginning in the 11th paragraph.)

Investors took heart Friday from consumer-sentiment data and earnings for General Electric that were not as bad as feared, driving major indexes to their longest winning streak since the last bull market.

Indexes dipped near the closing bell, however, in an illustration of the volatility associated with options-expiration Fridays, when traders unwind derivatives positions in the stock market.

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