BofA retires Countrywide brand

Apr 27th, 2009 - bizjournals

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Bank of America Corp. launched a new mortgage and home equity loan brand Monday as a result of combining the previously acquired Countrywide Home Loans with the bank’s mortgage operations.

The brand is called Bank of America Home Loans and is one of the first steps in converting Countrywide customers into Bank of America (NYSE: BAC) since the Charlotte, N.C.-based financial giant bought Countrywide Financial Corp. July 1.

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