Study shows many Twitter quitters The Business Journal of Milwaukee

Apr 29th, 2009 - bizjournals

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A Nielsen Online survey shows more than 60 percent of the people who use Twitter quit in a month.

Such a high churn rate will make it hard for the San Francisco “micro-blogging” business to grow very fast, despite recent celebrations of its celebrity in the popular media.

Before talk-show powerhouse Oprah Winfrey boosted Twitter’s popularity on her program, Twitter’s retention rate was even lower, Nielsen said, with some 70 percent of users failing to return in the second month.

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