With Microsoft reportedly poised to introduce its new search engine, code-named "Kumo" next week, a question arises: "Why does Microsoft do what everyone else does?"

Since screenshots of Kumo leaked out in March, both Google and Yahoo have shown similar new functionality coming to their search engines. Meanwhile, Wolfram Alpha, described as a "computational knowledge engine," highlights how improving search may require something beyond a search engine.

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  1. Robot

    I think that Google will always dominate it is a well established brand in a category that people don’t really understand enough to differentiate.http://www.newsy.com/videos/searching_how_to_search

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