Ford unveils programs to woo GM, Chrysler buyers

May 22nd, 2009 - The Detroit News

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As Chrysler LLC and General Motors Corp. move to dismantle brands and close dealerships, other automakers are moving in to pick up the pieces.

Analysts said it will take a couple more months to fully gauge consumer reaction to these moves, but Haig Stoddard of IHS Global Insight said one thing is already clear: "Ford is likely to be the big volume winner."

While Chrysler touts the benefits of "quick-rinse" bankruptcy -- something GM is expected to soon enter into as well -- Ford Motor Co. is in the middle of one of its most aggressive new product roll-outs in years. And as the other automakers take tax dollars, Ford's decision to mortgage its U.S. assets before the credit markets collapsed has allowed it to eschew federal aid, at least for now.

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