May 26th, 2009 - TG Daily
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Redmond (WA) ? Microsoft's journey to find a sticky name for its Internet search service has already been an odyssey through branding land and now it seems that the company is dropping the name for its highly anticipated next-generation search service, which has been developed under the name Kumo. According to Advertising Age, Microsoft plans to launch the new site as "Bing", supported by a huge advertising campaign aimed to finally gain back market share.
Related stories:
Will Advertising Get Users to Try . . . Bing?
May 26th, 2009 - Search Engine Land
Call it Microsoft Week (or weeks as the case may be). We'll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced...
Firefox add-on puts Wolfram Alpha in your Google
May 20th, 2009 - CNET
If you've casually been using Wolfram Alpha, but don't want to give up your Google addiction reliance, there's hope for you yet. A new Firefox extension lets you keep using Google...
Google Suggest Gets an Upgrade
May 21st, 2009 - PC Magazine
Google has revamped its Suggest feature to provide more personalized results and easier access to desired Web sites. The search engine giant has added about a half dozen...
Microsoft's Kumo Just Another Search Imitator
May 21st, 2009 - PC World
With Microsoft reportedly poised to introduce its new search engine, code-named "Kumo" next week, a question arises: "Why does Microsoft do what everyone else does?" Since screenshots of Kumo leaked out in March...
Microsoft's Next-Gen Search Engine Kumo Expected Next Week
May 20th, 2009 - PC World
The search for Microsoft's mysterious Kumo may soon be over. According to reports Microsoft's CEO Steve Ballmer will unveil Redmond's latest search brand, code-named Kumo, next week at The Wall Street Journal's D: All Things D conference...
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