May 27th, 2009 - PC World
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Microsoft's Steve Ballmer is expected to take the stage tomorrow at the D: All Things D conference and debut Redmond's new search brand, codenamed Kumo. No one knows for sure if Microsoft will stick with the Kumo brand for its latest search effort or go with another title. Earlier this week, the name Bing started looking more likely than Kumo after AdAge on Monday released a report claiming Microsoft plans an $80-100 million advertising campaign to drill the name Bing into the minds of users everywhere.
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Microsoft Unveils the Bing Search Engine
May 28th, 2009 - BusinessWeek
Microsoft (MSFT) CEO Steve Ballmer used News Corp.'s (NWS) All Things Digital conference as a backdrop to introduce the public to his company's new search engine, Bing. Demonstrated by Microsoft Senior Vice-President Yusuf Mehdi...
Bing vs. Bing
May 28th, 2009 - Reuters
By james.ledbetter - The Big Money AdAge broke the story on Monday, and today Steve Ballmer has confirmed, that Microsoft (MSFT) is unleashing a new search engine on the world, to be called Bing...
Is Qi Lu Microsoft's Search Engine Savior?
May 28th, 2009 - BusinessWeek
Qi Lu has had more than his fill of losing to Google. For a decade, the technologist led development of Yahoo!'s Internet search technology and watched Google eclipse his company to become the Internet's brightest star...
MS 'to announce new search engine' next week
May 20th, 2009 - TG Daily
Seattle, WA - Rumors are rife that Microsoft boss Steve Ballmer will use next week's Wall Street Journal All Things Digital Conference in Carlsbad, California, to unveil the software giant's new search engine.
Microsoft's Next-Gen Search Engine Kumo Expected Next Week
May 20th, 2009 - PC World
The search for Microsoft's mysterious Kumo may soon be over. According to reports Microsoft's CEO Steve Ballmer will unveil Redmond's latest search brand, code-named Kumo, next week at The Wall Street Journal's D: All Things D conference...
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