Microsoft Formally Launches Bing Search Engine

May 28th, 2009 - InformationWeek

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Microsoft on Thursday stepped up efforts to close the gap with rival

in the lucrative online search business. As expected, the

maker formally unveiled its Bing

engine-which the company said offers "a new approach to Internet search."Bing, according to Microsoft, delivers a more functional experience than existing search engines, including Google's. That is, queries entered into Bing yield not only information related to the search term, but also links to sites where users can make purchases and engage in other, related activities.

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