May 28th, 2009 - Los Angeles Times
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Microsoft's new Bing "decision engine," unveiled Thursday by Chief Executive Steve Ballmer, is being positioned as an alternative to the busy, confusing search engines of today.
This more elegant and intuitive approach to search will help consumers distill useful information on commerce-friendly topics such as shopping, travel, health and local business, Microsoft said.
The Redmond, Wash., company has long been trying to boost its share of the Internet search market. Its search tools captured 8.2% of the market, according an April report by comScore. That put Microsoft a distant third behind Google (64.2%) and Yahoo (20.4%).
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