Microsoft unveils Bing search engine

May 28th, 2009 - CNNMoney

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NEW YORK (CNNMoney.com) -- Microsoft Corp. on Thursday offered Internet users a first glimpse at Bing, its fresh attempt to gain ground in the online search market.

Bing is a search engine to replace its current Live Search product. Microsoft hopes it will provide users with a more streamlined, focused approach to search. Bing is set to launch on June 3.

Microsoft's search market share has been slipping for more than two years, and it has struggled to make its online advertising unit profitable. The company maintains just an 8.2% share of the market for core searches, according to comScore, compared to 64.2% for Google (GOOG, Fortune 500) and 20.4% for Yahoo (YHOO, Fortune 500).

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