Izea Inc., formerly called Pay Per Post, is getting ready to unveil a new program called Sponsored Tweets, which will pay Twitter users to write about products, AdWeek reports.
The company already has a program that pays bloggers to write posts about products and services. It has been disparaged in the past because some bloggers weren’t fully disclosing that they were being paid to promote. The company has since changed its policy to ensure better disclosure.
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