Jun 18th, 2009 - Los Angeles Times
"Bruno" unspooled last night in London and star Sacha Baron Cohen came to the premiere in character as the over-the-top gay fashion reporter. Accompanied by a coterie of men all clad in the same sexed-up version of a Buckingham Palace guard's uniform as he was, Baron Cohen held court with the media. As he explained to the AP when asked about his choice of outfit, "I just wanted to do something that was flattering for the RoyalFamily. Something that the Queen — I'm not talking about Elton John —would really appreciate."



