MashGet

The high definition DVD format war between Blu-ray and HD DVD is over and the winner is…HD DVD?

That's the implication based on a recent Harris poll, which found that penetration of HD DVD players, a discontinued product, has actually increased, from 6 percent of households in 2008 to 11 percent this year. By contrast, Blu-ray penetration has increased from 4 percent to 7 percent.

How can that be, given that HD DVD players were phased out over a year ago? That's what the Blu-ray industry would like to know. According to Adams Media Research, the numbers don't make any sense.