NEW YORK (Reuters) - After starting out selling household wares on the boardwalk in Atlantic City, Billy Mays made it big in advertising when he took his sales skills to television to promote a stain remover.

Now the infomercial industry is in need of a new star after the death on Sunday of Mays, 50, its most famous pitchman -- known for his blue shirts, black beard and a tendency to shout out his wares.

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