Thu, Jul 9th, 2009

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NEW YORK (Reuters) - TiVo Inc announced on Thursday a marketing alliance with retailer Best Buy and will consider putting its television recording technology into Best Buy's own brand of TVs and electronics.

Financial details of the pact were not disclosed.

Under the alliance, Best Buy, the top U.S. specialty consumer electronics retailer, will boost marketing and merchandising of TiVo's digital video recorders. TiVo will give Best Buy "consistent presence" in a showcase area on TiVo on-screen systems.

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