The iPhone 3GS has been an undeniable marketplace hit since its release on June 19, and will likely continue to soar in sales despite three customer complaints that have surfaced recently. The big three gripes: the iPhone 3GS battery life is dismal, the 3GS overheats, and there's a serious SMS vulnerability.

Historically, Apple does a poor job of sharing details about its technology and is sometimes slow to respond when such complaints arise or Apple's response falls short of expectations, analysts say.

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