Drink's iPhone 'App' Gets Anger Flowing

Oct 13th, 2009 - Wall Street Journal

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Energy drinks are meant to be edgy and cool, and drunk by young men. So PepsiCo Inc. decided to release an Apple iPhone application for its Amp Energy drink to appeal to guys out on the prowl.

Now the snack and beverage giant is facing a storm of criticism for "Amp Up Before You Score."

The app, released last Friday, purports to help men pick up any one of 24 types of women, such as the "sorority girl," "cougar," "rebound girl" or "punk rock girl." Users can choose the type of woman they have their eye on, then get coached on facts that might be useful, such as computing a carbon footprint to impress "the treehugger."

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