'Gone Google' Campaign Goes Global

Oct 18th, 2009 - InformationWeek

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Google on Monday plans to take its

ad campaign global by expanding its marketing efforts to London, Paris, Tokyo, Sydney, and Singapore.The campaign expansion comes just days before Microsoft, Google's nemesis, begins a massive marketing push to promote the October 22nd launch of Windows 7.

Asked whether the timing of the announcement was influenced by Microsoft's Windows 7 plans, Tom Oliveri, marketing director for Google's enterprise division, said that Google's enterprise marketing initiative began this summer and that Google always intended to take its enterprise message beyond the U.S.

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