First Look: Google Social Search

First Look: Google Social Search

Google is pouring personalized social data into search results with its new Google Social Search, launching in experimental mode today. Google Social Search, announced at last week's Web 2.0 Summit, adds content from your friends right into your Google searches.

Unlike Microsoft's Bing-based Twitter search, Google's Social Search uses your own lists of contacts from various services to build up a network, then features content specifically from the people whom you know. And, while it does include Twitter, it also includes FriendFeed, shared Google Reader stories, and other social content from around the Web.

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