'Loser' a ratings winner for NBC

Oct 28th, 2009 - Variety

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NBC's "The Biggest Loser" continues to impress, racking up the top demo score on Tuesday and lifting the network to victory among young adults. A repeat of CBS' "NCIS" was the No. 2 program in demos while drawing the night's most viewers overall.According to preliminary nationals from Nielsen, "The Biggest Loser" averaged a 3.7 rating/10 share in adults 18-49 and 9.7 million viewers overall, winning its 8-10 p.m. time period in the demo and rising about 15% above its score on the same night a year ago. "Loser" led into "The Jay Leno Show" (1.8/5 in 18-49, 5.9 million viewers overall), which was on par with last week to tie for second among the broadcasters at 10 o'clock.

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