China Unicom 3G users rising, but costs weigh

* 3G marketing expenses, subsidies could hurt margins

* Over one million 3G users signed up

* iPhone will boost Q4 revenues, but no details (Adds details, background, changes dateline)

HONG KONG/BEIJING, Nov 3 (Reuters) - China Unicom (0762.HK),the country's No.2 mobile carrier, said on Tuesday that it hadalready signed up more than 1 million 3G subscribers, butanalysts said that handset subsidies and marketing costs couldweigh on profit margins.

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