E! to launch Asian version of flagship news show

HONG KONG—One of America's best-known entertainment news shows is launching an Asian edition.

Los Angeles-based E! Entertainment Television will launch a weekly half-hour edition in Asia that combines both Hollywood and regional entertainment news in the second quarter of 2010, the international media arm of U.S. Internet and cable TV operator Comcast Corp., said in a statement sent Tuesday.

"E! News Asia" is part of a new push for localized content in Asia, Hong Kong-based Comcast International Media Group said.

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