Big bird's birthday: Part of Google's charm campaign?

Nov 4th, 2009 - The Christian Science Monitor

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Google celebrated Big Bird's 40th birthday today by replacing the L in its search homepage with the Sesame Street character's tell-tale orange legs.

So why did the president of Consumer Watchdog call it "the Trojan Muppet?"

Artful logo play is nothing new for Google, who has paid homage to bar codes and H.G. Wells in the past, little flourishes that build an image of a company with a playful and congenial posture. It's an image Google has spent quite some effort burnishing of late, sending a team far and wide (including to the Monitor) to talk about Google's role in Internet search, Web advertising, book digitizing, and antitrust, among other issues.

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