'Precious' aims to translate buzz into box office gold

Nov 4th, 2009 - Los Angeles Times

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'Precious' aims to translate buzz into box office gold

“Precious: Based on the Novel ‘Push’ by Sapphire” has attracted abundant film festival awards and critical raves, including enthusiastic endorsements from talk-show host Oprah Winfrey and filmmaker Tyler Perry.

Now it's time to see what that's all worth.

The stark drama about a sexually abused teenager premieres Friday, and Lionsgate is hoping to convert the film's early support into ticket sales during a time when audiences are steering clear of serious subject matter.critical raves

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