Apple under Jobs: from muck to mountaintop

Steve Jobs has been crowned CEO of the Decade by the preeminent house organ of US corporate shillery, Fortune magazine.

Love him or hate him - or both - Jobs has earned the honor.

The article recounts Jobs's series of canny moves during the early part of this decade: streamlining Apple's discombobulated product line, pulling the plug on the cash-hemorrhaging Newton, snuffing out the money-losing Mac-clone experiment, shepherding the genre-transforming iMac, redefining music marketing with the iPod and iTunes Store, replacing Apple's creaky operating system with the (eventually stable) Unix-based Mac OS X, creating destination shopping with the 276-strong squadron of Apple retail stores, and more.

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