Nov 5th, 2009 - Wall Street Journal
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Wal-Mart Stores Inc. extended its holiday price war into new territory Thursday by slashing online prices on 10 hotly anticipated DVDs, including the new Star Trek and Harry Potter releases, to $10.
Within hours, Amazon.com Inc. and Target Corp. matched some of Wal-Mart's online prices on pre-orders of the DVDs, and Wal-Mart lowered its price by a penny to $9.99, reprising the scuffle that broke out last month when Wal-Mart launched an aggressive $10 book promotion.
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Wal-Mart ratchets up holiday price war
Nov 7th, 2009 - Los Angeles Times
With another tough holiday season looming, Wal-Mart Stores Inc. is ratcheting up a price war that could be good for shoppers but has competitors fearing the worst. The world's largest retailer has for years snatched sales from department stores...
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