Google offers search tools for the Amazon.coms of the world

Nov 5th, 2009 - VentureBeat

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Google is taking the next step in offering its search technology to businesses with a new product called Google Commerce Search. It's basically Google search for web retailers.

In the same way that Google is taking on traditional enterprise search companies with the Google Search Appliance (for searching within your company's files) and Google Site Search (for searching your website), it now wants to replace the older solutions used by web retailers, said Nitin Mangtani, the company's lead product manager for enterprise search. Retailers just feed Google their catalogs, and the company handles the search experience.

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