Google privacy controls: Most people won't care

Google privacy controls: Most people won't care

Google's biggest threat is no longer Microsoft. It is itself.

As the company harvests copious quantities of personal data, it becomes dramatically better at serving customer needs...

...and at freaking them out over privacy concerns.

In other words, Google gets stronger with every Google Doc created, every Google Voice call dialed, and every Gmail e-mail sent. It becomes stronger because data is the heart of the Web's biggest businesses, as Redmonk analyst Stephen O'Grady implies.

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