Internet giant Google airs first Super Bowl commercial

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Internet giant Google airs first Super Bowl commercial

Feb 8th, 2010 - Los Angeles Times

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Internet giant Google airs first Super Bowl commercial

The New Orleans Saints weren't the only ones feeling the love on Super Bowl Sunday.

Google took an expensive plunge into brand advertising on Sunday with its first Super Bowl ad, one of the few ads it has chosen to run on broadcast television rather than on its own network, YouTube.

During the third quarter, the Internet tech giant aired the minute-long "Parisian Love," a Valentine's romance told in search queries, on the big screen. The spot, which wraps up with the slogan "search on," has been running on YouTube for more than three months. It was created by Google's in-house agency.

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