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Talking Points from WikiPedia:

A talking point is a neologism for an idea which may or may not be factual, usually compiled in a short list with summaries of a speaker's agenda for public or private engagements. Public relations professionals, for example, sometimes prepare "talking points memos" for their clients to help them more effectively conform public presentations with this advice.

A political think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause while simultaneously co-opting the language used by those discussing the specific subject. When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique of argumentum ad nauseam, i.e. continuous repetition within media outlets until accepted as fact.

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