Topic / Web Analytics

Web Analytics

Web Analytics related content:

Web Analytics stories:

Microsoft Bing Continues To See Growth
Oct 23rd, 2009 - ChannnelWeb
Calling the fight for search engine market share might be premature, with Google clearly still lord of its domain, but Microsoft's Bing continues to slowly make strides...
Bing hits growth bump as Google grows
Oct 2nd, 2009 - bizjournals
A search report Thursday showed the growth of Microsoft Corp.'s Bing slowed in September as Google Inc.'s dominance grew to an 80 percent share of the market. The report from Web analytics firm StatCounter said that the share of the U.S...
Twitter's $1 Billion Question: Where'd Everyone Go?
Sep 25th, 2009 - PC World
Twitter's the talk of the Web this week, with word that its latest round of funding could be worth as much as $100 million. That'd bring the company's total value to a whopping $1 billion -- an awful lot of zeros for a startup based on brevity.
Omniture, ComScore partner for Web tracking
Sep 21st, 2009 - CNET
Omniture and ComScore, two Web-tracking powerhouses, are combining forces to launch a new system for measuring online audiences, the companies said Monday. Teasing out...

Web Analytics videos from YouTube:

1:24:22
Making a Career Out of Web Analytics with Avinash Kaushik
edufire.com Co-Founder & Chief Education Officer, Market Motive; Author, Web Analytics An Hour A Day. Avinash Kaushik is the author of Web Analytics 2.0 and the best selling book, Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc ...
9:25
VisitorSpy - New Face of Web Analytics, Website Tracking. Bye Bye Google Analytics
Get Access at www.visitorspy.com VisitorSpy - New Face of Web Analytics, Website Tracking
1:10:12
Successful Web Analytics Approaches by Avinash Kaushik
Complete presentation by Avinash Kaushik at Google Conversion University.
7:51
Google Analytics -Context and actionability in web analytics
Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. www.google.com

Web Analytics from WikiPedia:

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.